The Project:
- Social Media Management Package
- 7 month Campaign
- 2 platform strategy — Facebook and Instagram
Overview:
Our launch strategy was focused around building awareness for the business (online courses, in-person workshops, high-ticket mastermind, and live physical conferences) by creating strategic content for Facebook and Instagram
- Built social media strategy with strategic campaigns to increase awareness and engage audience
- Provided weekly content calendars
- Managed community management and social networking efforts
Strategy & Tactics
- Created strategic social media content strategy and established consistent social media schedule
- Connected with targeted audience and influencers through social networking and follower strategy. This was done by engaging with others on Meetup groups as well as key search terms on Instagram.
- Launched Facebook advertising campaign to increase visibility of page and expand reach of posts
The Results:
Website Referral Traffic
- Social media accounted for 36% of monthly referral traffic to website (industry average 31%)
Community Growth & Engagement
Instagram Strategy
- Increased Instagram followers by 6,110% adding 620+ new followers
- Increased weekly Instagram impressions by 14,130% to 1.4k impressions per week
- Increased weekly Instagram profile views by 4,811% to 440 views per week
Facebook Strategy
- Launched and grew Facebook page to 600 fans
- Increased average weekly Facebook impressions by 84% throughout campaign to 550+ weekly (Starting 89)
- Increased weekly post engagement by 47% to 46 unique weekly engagements (Starting 24)
