The Project:
Social Media Management Package
- Custom Social Media Facebook Engagement Campaign
- Custom Facebook Live Video Campaign
- Custom Facebook Video Campaign
- Ongoing campaign — 1 year benchmark case study
Overview:
The Facebook strategy for our professional speaking industry client is focused on the following:
- Developing consistent live video and video content strategy that highlights the diversity of programs and live events
- Built social media strategy with strategic video campaigns to increase awareness and engage audience (specifically a book launch campaign)
- Develop influencer relationships through takeovers and brand partnerships (specifically Zig Ziglar Foundation & Kevin Harrington)
- Manage community management and social networking efforts
Sample of styled images + live video + video production of book launch campaign
Strategy & Tactics:
- Developed influencer marketing strategy to introduce product to top entrepreneurs and professional speakers to further brand awareness and joint venture opportunities
- Developed Facebook Live takeover program inviting a variety of influencers to take over the client’s account for the day and share a look into their premium products
- Styled images of products, live events, and videos for social media channels
- Developed Facebook advertising campaign to expand reach and further brand awareness efforts
- Actively monitored social media accounts for brand engagement, conversation, and mention
The Results:
Influencer Marketing
- Launched Facebook live joint venture takeover campaign with an executive from Zig Ziglar and Kevin Harrington. Kevin Harrington and Zig Ziglar participate in a panel discussion and live Q&A and we concluded the takeover with a giveaway and opportunity to register as a joint venture partner to help launch a new program
Video & Live Video Marketing for Live Events
- Launched Facebook live webinar series campaign with CEO and co-founder of the company on specific topics that would be covered at a live conference (this includes an influencer marketing campaign)
- Increased ticket sales by 35%
Video & Live Video Marketing for Book Launch Campaign
- 25,000 Leads were generated
- Generated $22,000 in revenue within 30 Days
Key Facebook Wins
- Increased average weekly Facebook impressions by 84% throughout campaign to 550+ weekly
- Increased average weekly Facebook leads by 70% by creating an Facebook Messenger Campaign
- Increased weekly impressions of posts by 320% to an average of 15k+ impressions