The Project:

Social Media Management Package

  • Custom Social Media Facebook Engagement Campaign
  • Custom Facebook Live Video Campaign
  • Custom Facebook Video Campaign
    • Ongoing campaign — 1 year benchmark case study 

Overview:

The Facebook strategy for our professional speaking industry client is focused on the following:

  • Developing consistent live video and video content strategy that highlights the diversity of programs and live events
  • Built social media strategy with strategic video campaigns to increase awareness and engage audience (specifically a book launch campaign)
  • Develop influencer relationships through takeovers and brand partnerships (specifically Zig Ziglar Foundation & Kevin Harrington)
  • Manage community management and social networking efforts

Sample of styled images + live video + video production of book launch campaign

Strategy & Tactics:

  • Developed influencer marketing strategy to introduce product to top entrepreneurs and professional speakers to further brand awareness and joint venture opportunities
  • Developed Facebook Live takeover program inviting a variety of influencers to take over the client’s account for the day and share a look into their premium products
  • Styled images of products, live events, and videos for social media channels
  • Developed Facebook advertising campaign to expand reach and further brand awareness efforts
  • Actively monitored social media accounts for brand engagement, conversation, and mention

The Results:

Influencer Marketing

  • Launched Facebook live joint venture takeover campaign with an executive from Zig Ziglar and Kevin Harrington. Kevin Harrington and Zig Ziglar participate in a panel discussion and live Q&A and we concluded the takeover with a giveaway and opportunity to register as a joint venture partner to help launch a new program

Video & Live Video Marketing for Live Events

  • Launched Facebook live webinar series campaign with CEO and co-founder of the company on specific topics that would be covered at a live conference (this includes an influencer marketing campaign)
  • Increased ticket sales by 35%

Video & Live Video Marketing for Book Launch Campaign

  • 25,000 Leads were generated
  • Generated $22,000 in revenue within 30 Days

Key Facebook Wins

  • Increased average weekly Facebook impressions by 84% throughout campaign to 550+ weekly
  • Increased average weekly Facebook leads by 70% by creating an Facebook Messenger Campaign
  • Increased weekly impressions of posts by 320% to an average of 15k+ impressions

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