The Project:
- Social Media Management Package
- 6 month Campaign
- 1 platform strategy — Facebook
Overview:
We worked with a probiotics company in the health and wellness industry to do the following:
- Developing content with a focus on video to increase engagement rates across platform
- Streamlining imagery used on platform for brand consistency
- Managing community management and social networking efforts
- Integrating user-generated content into social media efforts (when available)
Strategies and Tactics:
- developed consistent social media content categories focused on driving key messaging. Categories include:
- The Probiotic Advantage: Focused on highlighting unique advantages product has in probiotics market
- Relief is in Season: Highlighting spring activities people can enjoy without worrying about seasonal allergy symptoms thanks to allergy formula
- Gut Health for Best Health: Focused on educating people of the importance of gut health.
- Survive and Thrive: Inspirational and motivational quotes to inspire people to live their best lives
- Articles and Opinions: Highlighting press coverage and news related to gut health and probiotics
- Created custom branded graphics and styled lifestyle imagery for Facebook posts
- Created custom branded graphics and videos for Facebook posts
- Launched content campaign to generate buzz for launch including a giveaway to Facebook fans
Sample of styled images + custom graphics
The Results:
Key Campaign Wins
- Increased weekly post engagement rates by 82% from an average of 700 weekly engagements to 1.2k+ weekly engagements
- Increased followers by 5.3k+ in campaign with 22% community growth
- Content campaign received 7.8k+ impressions and Facebook giveaway received 200+ entries