The Project:

  • Social Media Management Package
    • 6 month Campaign
    • 1 platform strategy — Facebook

Overview:

We worked with a probiotics company in the health and wellness industry to do the following:

  • Developing content with a focus on video to increase engagement rates across platform
  • Streamlining imagery used on platform for brand consistency
  • Managing community management and social networking efforts
  • Integrating user-generated content into social media efforts (when available)

Strategies and Tactics:

  • developed consistent social media content categories focused on driving key messaging. Categories include:
    • The Probiotic Advantage: Focused on highlighting unique advantages product has in probiotics market
    • Relief is in Season: Highlighting spring activities people can enjoy without worrying about seasonal allergy symptoms thanks to allergy formula
    • Gut Health for Best Health: Focused on educating people of the importance of gut health.
    • Survive and Thrive: Inspirational and motivational quotes to inspire people to live their best lives
    • Articles and Opinions: Highlighting press coverage and news related to gut health and probiotics
  • Created custom branded graphics and styled lifestyle imagery for Facebook posts
  • Created custom branded graphics and videos for Facebook posts
  • Launched content campaign to generate buzz for launch including a giveaway to Facebook fans

Sample of styled images + custom graphics

The Results:

Key Campaign Wins

  • Increased weekly post engagement rates by 82% from an average of 700 weekly engagements to 1.2k+ weekly engagements
  • Increased followers by 5.3k+ in campaign with 22% community growth
  • Content campaign received 7.8k+ impressions and Facebook giveaway received 200+ entries

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