The Project:
Social Media Audit Package & Content Campaign
- Custom Social Media Engagement Campaign
- Social Media Audit
- 2 platform strategy: Instagram and Facebook
Overview:
The instagram strategy for our e-commerce client is focused on the following:
- Developing consistent content strategy on Instagram and Facebook that highlights the diversity of product
- Introduce product to lifestyle audience of male professionals and entrepreneurs with beards
- Develop influencer relationships through brand partnerships
- Integrate user-generated content into social media efforts
Sample of styled images + integration of user-generated content
Strategy & Tactics:
Social Media Audit
Through our audit, we evaluated all of Fresh Heritage social media accounts (and their use of video) and provided a complete report evaluating their efforts as well as providing detailed tips and training to maximize their accounts. Here’s a look at some of the topics we covered in the audit.
- Customizing social media video content for each social media channel
- Social networking strategy and techniques
- Complete audience analysis
- Social media best practices and strategies for success
- Sample video content calendars with posting examples and frequencies
Custom Social Media Engagement Campaign
- Developed Instagram Stories takeover program inviting a variety of influencers to take over the client’s account for the day and share a look into their days
- Developed user-generated video content strategy focused on monitoring mentions of brand, connecting and sharing consumer photos
The Results:
Key Instagram Wins
- Increased Instagram followers by 137% adding 3k+ new followers
- Increased weekly Instagram impressions by 420% to an average of 6.6k+ impressions per week
- Increased user-generated content submissions by 860% to an average of 55 mentions of the brand each week
Key Facebook Wins
- Increased post engagements by 993% from an average of 49 weekly engagements to 530+ weekly engagements
- Increased weekly impressions of posts by 320% to an average of 8k+ impressions
- Increased community by 51% to 5.8k+ Facebook fans