The Project:

Social Media Audit Package & Content Campaign

  • Custom Social Media Engagement Campaign
  • Social Media Audit
  • 2 platform strategy: Instagram and Facebook

Overview:

The instagram strategy for our e-commerce client is focused on the following:

  • Developing consistent content strategy on Instagram and Facebook that highlights the diversity of product
  • Introduce product to lifestyle audience of male professionals and entrepreneurs with beards
  • Develop influencer relationships through brand partnerships
  • Integrate user-generated content into social media efforts

Sample of styled images + integration of user-generated content

Strategy & Tactics:

Social Media Audit

Through our audit, we evaluated all of Fresh Heritage social media accounts (and their use of video) and provided a complete report evaluating their efforts as well as providing detailed tips and training to maximize their accounts. Here’s a look at some of the topics we covered in the audit.

  • Customizing social media video content for each social media channel
  • Social networking strategy and techniques
  • Complete audience analysis
  • Social media best practices and strategies for success
  • Sample video content calendars with posting examples and frequencies

Custom Social Media Engagement Campaign

  • Developed Instagram Stories takeover program inviting a variety of influencers to take over the client’s account for the day and share a look into their days
  • Developed user-generated video content strategy focused on monitoring mentions of brand, connecting and sharing consumer photos

The Results:

Key Instagram Wins

  • Increased Instagram followers by 137% adding 3k+ new followers
  • Increased weekly Instagram impressions by 420% to an average of 6.6k+ impressions per week
  • Increased user-generated content submissions by 860% to an average of 55 mentions of the brand each week

Key Facebook Wins

  • Increased post engagements by 993% from an average of 49 weekly engagements to 530+ weekly engagements
  • Increased weekly impressions of posts by 320% to an average of 8k+ impressions
  • Increased community by 51% to 5.8k+ Facebook fans

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