The Project:
Social Media Management Package
- 1 year Campaign
- 1 platform strategy — Facebook
Overview:
The social media strategy for our beauty product client has been focused on the following:
- Developing content to increase engagement rates across platform
- Streamlining imagery used on platform for brand consistency
- Managing community management and social networking efforts
- Integrating user-generated content into social media efforts (when available)
Strategies and Tactics:
- Developed consistent social media content categories focused on driving key messaging (both photos + videos). Categories include:
- Naturally Bright: Focused on highlighting natural ingredients used in the teeth whitening kit and professional at-home results that can be achieved.
- Reasons to Smile: Highlighting different reasons people have to smile and encouraging them to put their whitest smile forward.
- Time to Smile: Highlighting branded quotes to make followers smile and inspire them to share with others.
- Stain Control: Educating people of stain-causing foods and drinks they may enjoy and how to combat the issue with the teeth whitening kit.
- Whiten at Home: Focused on showing people they can get professional teeth whitening results with product at home instead of going to dentist
- Created custom branded graphics and styled lifestyle imagery for Facebook posts
Sample of styled images + custom graphics
The Results:
Key Campaign Wins
- Increased weekly post engagement rates by 1,900% from an average of 130 weekly engagements to 2.6k weekly engagements
- Increased average weekly post impressions by 222% from an average of 20k weekly reach to 45k weekly impressions
- Increased followers by 2.7k+ during campaign with 13% community growth
- Helped reverse downward trend of community growth to positive trend. Prior to campaign, page was losing more followers than adding on monthly basis.