The Project:

Social Media Management Package

  • 1 year Campaign
  • 1 platform strategy — Facebook

Overview:

The social media strategy for our beauty product client has been focused on the following:

  • Developing content to increase engagement rates across platform
  • Streamlining imagery used on platform for brand consistency
  • Managing community management and social networking efforts
  • Integrating user-generated content into social media efforts (when available)

Strategies and Tactics:

  • Developed consistent social media content categories focused on driving key messaging (both photos + videos). Categories include:
    • Naturally Bright: Focused on highlighting natural ingredients used in the teeth whitening kit and professional at-home results that can be achieved.
    • Reasons to Smile: Highlighting different reasons people have to smile and encouraging them to put their whitest smile forward.
    • Time to Smile: Highlighting branded quotes to make followers smile and inspire them to share with others.
    • Stain Control: Educating people of stain-causing foods and drinks they may enjoy and how to combat the issue with the teeth whitening kit.
    • Whiten at Home: Focused on showing people they can get professional teeth whitening results with product at home instead of going to dentist
  • Created custom branded graphics and styled lifestyle imagery for Facebook posts

Sample of styled images + custom graphics

The Results:

Key Campaign Wins

  • Increased weekly post engagement rates by 1,900% from an average of 130 weekly engagements to 2.6k weekly engagements
  • Increased average weekly post impressions by 222% from an average of 20k weekly reach to 45k weekly impressions
  • Increased followers by 2.7k+ during campaign with 13% community growth
    • Helped reverse downward trend of community growth to positive trend. Prior to campaign, page was losing more followers than adding on monthly basis.

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